Impact of Cognitive Biases in Investment Decisions of Individual Investors in Stock Market
نویسنده
چکیده
Individuals’ decision on investment in stock market is affected by so many factors which are influenced by their day to day affairs. Behavioural biases may creap into their investment decisions such as Representativeness Bias, Illusion of Control Bias, Hindsight Bias, Cognitive Dissonance Bias, Self-attribution Bias, Loss Aversion Bias, Regret-Aversion Bias, Over-optimism Bias and Herding Bias etc. The present study focussing on the extent to which these behavioural and cognitive factors influencing the investors investment decisions. The extent of influence has been found to be significant in this study.
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